TOUGH TIMES DEMAND CREATIVE THINKING
THINK LOW COST WITH IN-STORE AND ONLINE FLYERS.


Housing starts have plummeted. Existing homes sales are dropping and now gas prices are going up - and up. What's a retailer to do? Clark Communications Group has been working on low cost approaches to keep your core customers inspired to buy and keep coming back to your store.

Create your own flyer with a coupon. A custom insert allows you to sell what you have in stock. An 8 ½ x 11 two-sided, four-color glossy flyer doesn't cost much to print for in-store use. Even better, you can upload the insert to your web site and have customers print it out and bring it in for additional discounts. There's no printing cost for online coupons and no postage.

To drive more traffic to your web site, try using small space ads in the newspaper. Focus on the web site name. You'll be surprised how many people will actually go to your web site and print out coupons and inserts.   Many newspapers also have low cost "print and mail" insert programs. If you can get an insert printed and distributed for less than $55 per thousand, that's a pretty good deal. And the newspapers are usually glad to deliver overprints free of charge to distribute in your showroom.

Clark Communications Group can custom design a flyer that is product specific to your needs. And if you need help designing and launching a web site, we can help you with that as well.

Clark Communications Group can custom design a flier that is product specific to your needs. And if you need help designing and producing web site, we can help you with that as well.

Just email Dave@lightads.com or give us a call at 800-886-2522. We'll be glad to discuss your needs and provide you with an estimate.