Dear Friends in the Lighting Business:

"CLARENCE" MAKES SPECIAL GUEST APPEARANCE ON THE TONIGHT SHOW WITH
JAY LENO
Lighting showrooms around the country have known about Clarence for some time – but on March 2nd Jay Leno gave Clarence a boost when he showed one of our ads on national TV. A big “Thank You!” to Ric Jolie from Benson Lighting and Fans for tipping us off.

SEE THE VIDEO HERE

The best part is that Clarence* ads work so well for our clients. If you’d like a Clarence ad of your own, please send me an email or call me at 800-886-2522 to discuss.

*(C) 2003 to 2010 Clark Communications Group: The Clarence program and image are copyright-protected.

READY-TO-GO VIDEOS TO ENHANCE YOUR WEBSITE
In my last email I mentioned that streaming videos are becoming a big factor in successful retail websites. Lets face it, videos on websites provide many advantages over still photography. They keep web visitors on your site for longer amounts of time and quickly provide consumers with lighting details when they are ready to receive them. Clark Communications Group has collected six all-purpose lighting videos and compiled them into an easy to use format that can be adapted to your web site. Go to www.lightads.com and check out the video library. Give me a call at 800-886-2522 and find out to easy it is to have us customize and download your very own video library.

GOOGLE MAPPING GIVES ADDED BENEFITS
Many retailers have discovered the benefits of providing their store information to Google Mapping – what most retailers don’t know is that now you can add up to eight product photographs, complete store descriptions – even videos! Google Mapping requires a dedicated effort to get all the details in the right spot. We’ll do it for you! For more information call 800-886-2522.

PRESIDENT'S WEEKEND SALES SEE INCREASED TRAFFIC
In a bit of welcome good news, showrooms up and down Northeast Corridor reported huge sales over President’s Weekend. Boston, Hartford, Albany, Philadelphia and Washington DC all reported excellent overall response to President’s Week programs. Coupons seems to be the thing that is motivating consumers to purchase these days. So don’t be shy – get out there and promote your best price.

COMING UP -
DAYLIGHT SAVINGS
Consumers will be more aware of the clock as the time comes for them to “Spring Forward.” Over the weekend of March 13 and 14, take advantage of the opportunity with a Beat the Clock Sale – featuring storewide savings of 20% until 11AM, then 15% from 11AM until 3PM and 10% all other times. You’ll be amazed at what people will do to save money.

Welcome new customers Bobby Beal of Beal’s Lighting, Eric Peterson of Northern Lights in Las Vegas, Ellen Vilamill of LAM Lighting in Goshen NY and Eric Paul of Hobrecht Lighting in Sacramento.



Dave Clark
Clark Communications Group
800-886-2522
cell: 802-369-6687
"The Brightest Ads in the Lighting Business"